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Basic Viral Marketing
One of the best ways for you to sell a product or service IS
Viral Marketing. It's one of the best ways to make a lot of
sales.
The way that viral marketing works now you don't need to have a
big list, or a lot of money to put into advertising but you can
still make a huge impact.
First let's see exactly what viral marketing is. It can be
word-of-mouth delivered or enhanced by the network effects of
the Internet. Viral marketing is a marketing technique that
facilitates and encourages people to share a marketing message
voluntarily. Viral promotions may take the form of video clips,
interactive Flash games, advergames, images, or even text
messages.
Viral Marketing is just a way of getting a bunch of people to
tell other people about something you've created to build a buzz
about your product or service. Then they share it witht other
people, it builds social proof and that's a very well implied
endorsement when you send something to someone else. Sometimes
you get lucky and the more it's passed around the more it takes
on a life of its own.
A perfect example is the "Free Hugs" video on YouTube. It has
been viewed by millions of people. It was responsible for
launching their singing career even though that was not the
original intention. That video and the story behind it went
viral and caught the attention and the hearts of people all over
the world.
Well you might not be able to pull off a viral marketing
campaign that does as well as their video, but you have to take
a little time researching your market and your target audience
and think outside the box, create a very successful viral
marketing campaign of your own.
There a many thing's things can go viral? How about videos. Take
a look at most of the gurus in the Internet Marketing field
right now, you'll see they're all using videos on their website
promote their launches and create marketing campaigns that go
viral. However, if you don't have the desire to do videos, you
can go with a Special Report or even Podcasts, they are white
papers, all these have the ability to go viral and get a lot of
people very interested in what you have to say and sell.
In order to have a successful viral marketing campaign, it's
very important that you find the right mix of media, marketing
and audience. Make sure that your target audience is going to
be interested in what you have to say, the way you're saying it
and how you're bringing it to their attention. If you get these
three things right, chances are, you'll have a winner on your
hands, and your next marketing campaign will go viral too.
© Roy Bartell, All rights reserved.
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Submitted on 08/26/2008
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